MMB - Boston Bruins

MMB revisits history with the Boston Bruins

With a 91-year legacy filled with championships, drama and heroics, the Boston Bruins have long been a fan favorite and a birthright for New England natives. Building off of this sentiment, the Bruins tabbed MMB with creating a poster campaign that centered on the theme of "Boston's Team since 1924." Using actual photographs, typography and textures from historical documents, newspapers and programs found in the Boston Sports Museum, the campaign was created. Over 45,000 posters were printed and distributed throughout the city.