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Toyota - Work Truck

Toyota / Work Truck

In a category dominated by testosterone-fueled, man-tastic, bombastic "work truck" stereotypes, we set out to position the 2016 Toyota Tundra as a slightly different breed. A truck born from a working-class pedigree, but with a preference for leisure.

Toyota / Work Truck

In a category dominated by testosterone-fueled, man-tastic, bombastic "work truck" stereotypes, we set out to position the 2016 Toyota Tundra as a slightly different breed. A truck born from a working-class pedigree, but with a preference for leisure.

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