MMB • July 15, 2016
MMB tapped to rebrand ALS post "Ice Bucket Challenge"
MMB is proud to announce its partnership with the ALS Association. The nonprofit is best known for the massive viral and fundraising success of the Ice Bucket Challenge which earned the organization an impressive 10 Gold Lions and a Grand Prix for Good at Cannes in 2015. MMB is tasked with creative strategy, brand strategy and campaign creation for the continued evolution of the charity organization.