MMB • April 02, 2018
The Bruins get people talking without saying a single word.
MMB’s newest spot for the Boston Bruins Stanley Cup Playoff run is generating buzz throughout the sports news world.
Called by one Barstool Sports writer “The Best Postseason Commercial I've Ever Seen”, the spot uses audio of 98.5 The Sports Hub commentator Michael Felger from earlier in the season. On his show, he had declared the season over in October after just 4 games, labeling the roster “too young” to ever stand a chance.
Fortune: “One of the best TV spots I've seen in support of a regional professional team.”
CBS/WBZ: “Bruins Ferociously Roast Michael Felger In New Commercial”
NBC Sports: “Felger responds to being trolled by B's marketing campaign”
98.5 The Sports Hub: “The Boston Bruins Took Mike Felger's Doubts About The Team And Made A Commercial”
SB Nation: “The Bruins playoff hype videos celebrate the Lovers...and humble the Haters”