RELEVANCE

Foster Grant’s 90th Anniversary provided an opportunity to show our Gen Z audience just how influential the brand has been in creating and defining trends throughout its history. Using fashion illustrators and Foster Grant’s own designers to recapture each “era of style,” we created a website, virtual timelines, social posts, and even Buzzfeed quizzes to increase awareness, purchase intent, and sales of the brand’s special “90th Anniversary Collection.”

MADE

Print, Social, Website