When going viral isn’t enough.

Deepening the understanding of what it’s like to live with ALS.

THE CHALLENGE

While the Ice Bucket Challenge was an unbelievably successful fundraiser and viral sensation, it was less effective in raising public awareness of the ALS Association or the activation even being linked to the disease itself.

THE INSIGHT

ALS isn’t just a disease — it's a time bomb.

THE SOLUTION

We wanted to put our audience in the shoes of those devastated by ALS. The honesty of the disease mixed with intimate moments were used to illustrate how this disease affects patients and their loved ones.

MADE

Broadcast, Social

RESULTS

Our unblinking commentary provided a much deeper understanding of ALS and the ALS Association’s role in combating this deadly disease.This unblinking commentary provided a much more thorough understanding of ALS and the role of the ALS Association in combating the disease. 

Over 300,000 views across social media channels, blog posts, and trade publications

Emmy nominee within the Community/Public Service Campaign category