After a while, car advertising all begins to look and sound the same, which is pretty much the opposite of being relevant. That’s why, whether we’re creating assets for Camry, RAV4 or the new Highlander, we make sure unique human insights fuel our storytelling.

THE CHALLENGE

We needed to make Gulf States Toyota stand out from all the running footage and loud price points that come to mind with the phrase “car dealer ads”.

THE INSIGHT

We saw how the car buying experience had changed dramatically with technology creating a far more educated young buyer. Car buyers had evolved, and we needed to prove to the Gulf States Toyota dealer network they needed to embrace these evolved customers and change along with them.

THE SOLUTION

Evolved Vehicles for Evolved Drivers became our new strategic platform. From this simple and powerful strategic platform, we developed a strong integrated marketing and advertising plan across the entire dealer footprint. We developed a deep understanding of who we talking to, what motivates our buyers and executed creative based on specific local insights that connects to consumers in a more meaningful way.

MADE

Video, Print, Digital