Fandom to the next level.

 
Boston Bruins Chara is the Letter of the Law
 

Relevance

Bruins fans are like no other. That’s why we gave our fans a brand experience like no other, by creating a hidden art gallery in TD Garden, called “The Players: A Bruins Portrait Series.” The gallery featured 14 Bruins player portraits, all shot in a Collodion camera style. And each piece included a short story and expressive typography inspired by the unique personality of the players.

Made

Brand, Experience, Original Art

 
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Boston BruinsMMBPrint, Experience, Original Art, Brand