Fandom to the next level.

Bruins fans are like no other. That’s why we gave our fans a brand experience like no other, by creating a hidden art gallery in TD Garden, called “The Players: A Bruins Portrait Series”. The gallery featured 14 Bruins player portraits, all shot in a Collodion camera style. And each piece included a short story and expressive typography inspired by the unique personality of the players.

Boston BruinsMMBMay 7, 2020Print, Experience, Original Art, Brand

Boston Bruins diehards. They’re everywhere.

Boston BruinsMMBMarch 1, 2020Design, Social, Experience, TV, Print, Billboard

In Boston, hockey is a religion.

Boston is a sports town. Actually, Boston is a hockey town. Which means putting out some boring “Ra-Ra, Go Team” message to get Bruins fans pumped for the season would go over about as well as a Canadiens jersey at the Garden. So rather than pandering to some of the most sophisticated fans in all of sports, we embraced their passion, and created one of the most iconic sport marketing campaigns in years.