After a while, car advertising all begins to look and sound the same, which is pretty much the opposite of being relevant. That’s why, whether we’re creating assets for Camry, RAV4 or the new Highlander, we make sure unique human insights fuel our storytelling.
Read MoreThe biggest public messaging campaign ever has repeatedly told people to STAY AT HOME during the Pandemic. Now that the lockdown is ending, we need to convince people to go back to hospitals to get treatments. No easy task, given that 60% of people say they’ve actively avoided going near hospitals for fear of getting infected – and 1/3 of have delayed getting needed treatment. This campaign is aimed at convincing people that at Yale New Haven Health, there’s an expert team deploying world-class safety measures to keep every patient, visitor and employee safe.
Read MoreSofia Vergara. Foster Grant. Two names synonymous with fashion and style recently teamed up to launch a new line of readers and sunglasses. And People Magazine was right there to help us promote it. From overseeing photo shoots with world-famous photographer Walter Chin, to directing video content for social and digital channels, to launching our multidimensional “See Beautifully” campaign, our work uses owned and paid media to reach our culture-savvy, trend-forward 40+ female audience.
Read MoreIn a sea of hard selling truck commercials, we decided to go with an alternative approach. Using just the sounds trucks make from the engines to tires on gravel to the activities people do in them, we created a much more visceral experience. This feeling is brought to life with the sights and sounds of a weekend filled with off-roading, fishing, campfires and plenty of off-roading, truck engine roar. The end result is far from another overhyped truck commercial, but a commercial that can appeal to all of us.
Read MoreWhen we gave Hannaford the tag: “Greater Than Groceries”, we gave Hannaford a platform the entire company quickly embraced. From their commitment to creating zero waste to their support of local farmers, to the growers, to the oceans we fish, Hannaford is all about the greater good, and doing what’s right in the communities where they’re from.
Read MoreCoachUp is a startup where young athletes can get quality, private coaching that works. The trouble was, they had zero awareness. So, we unearthed the insight “these days everyone thinks they’re a coach,” to create a funny, breakthrough video starring the greatest shooter in NBA history, Steph Curry. And we brought it all to life with an airtight social strategy that helped drive a 700%-increase in site traffic.
Read MoreJust what the world needs, another spokesperson, right? But “Becky” as we like to call her, is more than a spokesperson - she’s the guru of grocery rewards. And Hannaford customers love her for it. She’s fun, funny, and hyper focused on helping everyone get the very most out being a Hannaford customer.
Read MoreIn the ever-crowding space of web conferencing, join.me was an underdog. We knew we had to break through the corporate speak, tech jargon noise that surrounded them. So, we shifted. Instead of marketing as a typical B2B product, we marketed a lifestyle brand, appealing to actual workers instead of strict workplace productivity.
Read MoreHow do you make eating salad a lot more desirable, make it sound as good, or even better, than eating steak. Afterall, what does a guy who has a steakhouse know about salad dressing? Apparently, everything.
Read MoreWe originally helped establish Subway as a healthier choice in fast food. But with the influx of new competitors along with strange health trends, crazes, and fads, we needed to remind our audience that Subway’s menu offers much simpler ways to stay healthy.
Read MorePeople think millennials just sit around staring at screens all day. But the truth is, the younger generation is more active and adventurous than any generation before them. You could even say they are up for anything. Which makes the RAV4 the perfect vehicle for this generation. It lets them pack up all their friends, and then go out and pack more adventure into their lives.
Read MoreFor dads today, connecting with their kids can be tough. It seems that kids’ heads are always buried in their phones. Or tablets. Or some other kind of screen dads don’t even know about yet. So, to help sell the tough and rugged Tundra, we decided to appeal to the softer side of Dads, who live for weekends, outdoors and actually talking with their kids.
Read MoreWith a social climate that seems perfectly content ignoring brutal human rights injustices, we wanted to show people that living in a warzone isn’t like a videogame. By making it into a video game. And with the help of real-life refugees, we parlayed that impact into millions of impressions and hundreds of discussions about the needs of afflicted Sudanese families.
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