Is it safe?

The biggest public messaging campaign ever has repeatedly told people to STAY AT HOME during the Pandemic. Now that the lockdown is ending, we need to convince people to go back to hospitals to get treatments. No easy task, given that 60% of people say they’ve actively avoided going near hospitals for fear of getting infected – and 1/3 of have delayed getting needed treatment. This campaign is aimed at convincing people that at Yale New Haven Health, there’s an expert team deploying world-class safety measures to keep every patient, visitor and employee safe.

Yale New Haven HealthMMBJuly 27, 2020TV, OLV, Print

Not your granny’s reading glasses.

Sofia Vergara. Foster Grant. Two names synonymous with fashion and style recently teamed up to launch a new line of readers and sunglasses. And People Magazine was right there to help us promote it. From overseeing photo shoots with world-famous photographer Walter Chin, to directing video content for social and digital channels, to launching our multidimensional “See Beautifully” campaign, our work uses owned and paid media to reach our culture-savvy, trend-forward 40+ female audience.

Foster GrantMMBMay 19, 2020TV, OLV, Print, Social

Giving groceries greater purpose.

When we gave Hannaford the tag: “Greater Than Groceries”, we gave Hannaford a platform the entire company quickly embraced. From their commitment to creating zero waste to their support of local farmers, to the growers, to the oceans we fish, Hannaford is all about the greater good, and doing what’s right in the communities where they’re from.

HannafordMMBMay 9, 2020TV, Digital, Social, OLV

Introducing the human ingredient.

Subway is known for a lot of things. The inspiring, honest people who own and run Subway restaurants has never been one of those things. These stories bring an entirely new ingredient to the Subway brand, the human ingredient.

SubwayMMBMay 8, 2020PR, OLV, Social, Film

The right coach makes all the difference.

CoachUp is a startup where young athletes can get quality, private coaching that works. The trouble was, they had zero awareness. So, we unearthed the insight “these days everyone thinks they’re a coach,” to create a funny, breakthrough video starring the greatest shooter in NBA history, Steph Curry. And we brought it all to life with an airtight social strategy that helped drive a 700%-increase in site traffic.

CoachUpMMBMay 1, 2020Social, TV, OLV

Making rewards truly rewarding.

Just what the world needs, another spokesperson, right? But “Becky” as we like to call her, is more than a spokesperson - she’s the guru of grocery rewards. And Hannaford customers love her for it. She’s fun, funny, and hyper focused on helping everyone get the very most out being a Hannaford customer.

HannafordMMBMarch 31, 2020Spokesperson, TV, Digital, OLV

90 years of visionary style

Foster Grant’s 90th Anniversary provided an opportunity to show our Gen Z audience just how influential the brand has been in creating and defining trends throughout its history. Using fashion illustrators and Foster Grant’s own designers to recapture each “era of style,” we created a website, virtual timelines, social posts, and even Buzzfeed quizzes to increase awareness, purchase intent, and sales of the brand’s special “90th Anniversary Collection.”

Foster GrantMMBMarch 31, 2020Social, OLV, Digital, Website

Salad dressing for people who love steak.

How do you make eating salad a lot more desirable, make it sound as good, or even better, than eating steak. Afterall, what does a guy who has a steakhouse know about salad dressing? Apparently, everything.

Ken's Salad DressingMMBFebruary 26, 2020Social, Website, TV, Print, OLV