While the “Ice Bucket Challenge” lit up social media and raised considerable awareness about ALS (a.k.a. Lou Gehrig’s Disease), it was less successful in educating people about the disease itself – or raising the kind of money necessary to help eradicate it once and for all. So we took a different approach, providing a raw, disarmingly intimate look at the real struggles involved in battling this monstrous neurodegenerative disease.