Bruins fans are like no other. That’s why we gave our fans a brand experience like no other, by creating a hidden art gallery in TD Garden, called “The Players: A Bruins Portrait Series”. The gallery featured 14 Bruins player portraits, all shot in a Collodion camera style. And each piece included a short story and expressive typography inspired by the unique personality of the players.
Read MoreWhile the “Ice Bucket Challenge” lit up social media and raised considerable awareness about ALS (a.k.a. Lou Gehrig’s Disease), it was less successful in educating people about the disease itself – or raising the kind of money necessary to help eradicate it once and for all. So we took a different approach, providing a raw, disarmingly intimate look at the real struggles involved in battling this monstrous neurodegenerative disease.
Read MoreNothing compares to a hometown deli when you’re hankering for the finest in cured meats. Here in Boston, that place is DJ’s Deli and Butcher Shoppe. Sure, they probably could never afford our services, but that never stops us from finding resourceful ways to make breakthrough advertising for the places we love, big or small.
Read MoreBoston is a sports town. Actually, Boston is a hockey town. Which means putting out some boring “Ra-Ra, Go Team” message to get Bruins fans pumped for the season would go over about as well as a Canadiens jersey at the Garden. So rather than pandering to some of the most sophisticated fans in all of sports, we embraced their passion, and created one of the most iconic sport marketing campaigns in years.
Read MoreSam Adams has always been equated with New England, long winters, and beer lovers who can’t get enough of craft beer. Well, it was time to shed our woolen coats, and dive headlong into summer with the Sam Adams. And in doing so, we flooded the Sam Adams social media channels with artwork worth talking about. Beautiful, bold colors to match the bold taste of Sam Adams Summer Ale.
Read MorePeople that work in the restaurant industry are brash. They’re bold. They don’t mess around. Which means if you want to reach them, you need to speak their language. Which is exactly what we did to get them to stock Sweet Baby Ray’s sauces in their restaurants and cafeterias. Brash. Bold. And most importantly, effective. These ads and landing page helped lead to double digit sales growth.
Read MoreWith a social climate that seems perfectly content ignoring brutal human rights injustices, we wanted to show people that living in a warzone isn’t like a videogame. By making it into a video game. And with the help of real-life refugees, we parlayed that impact into millions of impressions and hundreds of discussions about the needs of afflicted Sudanese families.
Read More
