Posts tagged Social
Not your granny’s reading glasses.
Not your granny’s reading glasses.

Sofia Vergara. Foster Grant. Two names synonymous with fashion and style recently teamed up to launch a new line of readers and sunglasses. And People Magazine was right there to help us promote it. From overseeing photo shoots with world-famous photographer Walter Chin, to directing video content for social and digital channels, to launching our multidimensional “See Beautifully” campaign, our work uses owned and paid media to reach our culture-savvy, trend-forward 40+ female audience.

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Foster GrantMMBTV, OLV, Print, Social
Using sound to separate us.
Using sound to separate us.

In a sea of hard selling truck commercials, we decided to go with an alternative approach. Using just the sounds trucks make from the engines to tires on gravel to the activities people do in them, we created a much more visceral experience. This feeling is brought to life with the sights and sounds of a weekend filled with off-roading, fishing, campfires and plenty of off-roading, truck engine roar. The end result is far from another overhyped truck commercial, but a commercial that can appeal to all of us.

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ToyotaMMBTV, Social, Digital
Giving groceries greater purpose.
Giving groceries greater purpose.

When we gave Hannaford the tag: “Greater Than Groceries”, we gave Hannaford a platform the entire company quickly embraced. From their commitment to creating zero waste to their support of local farmers, to the growers, to the oceans we fish, Hannaford is all about the greater good, and doing what’s right in the communities where they’re from.

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HannafordMMBTV, Digital, Social, OLV
6 feet of social distancing? Or 60 acres?!
6 feet of social distancing? Or 60 acres?!

How do you promote the merits of travel during a time of personal confinement and social distancing? By highlighting the 37,000 acres of wilderness and beauty that The Resort at Paws Up offers. Using the client’s own stunning photography, we tapped into people’s pent up desire for outdoor adventures and breathtaking vistas, while promoting the merits of social distancing when measured in acres vs. feet.

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The Resort at Paws UpMMBPrint, Social, Poster, Hospitality
Snapchat’s “Best Practices.”
Snapchat’s “Best Practices.”

When people are interested in buying a Corolla, the last thing they want is another ad served up on their phone. That’s why designed a snapchat experience that feels more like a showroom experience. By doing, so we drove sales by offering deals and rebates right there on the app. The success of this campaign, earned us a place on Snapchat’s own website for “best practices.”

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ToyotaMMBSocial, Design, Snapchat
Toast like never before.
Toast like never before.

Most toasters seem to only have a few settings – burnt and not burnt. Slow and slower. The R180 toaster from Revolution doesn’t have that problem. In fact, it lets you toast like never before. This idea of newfound control over how we can now toast was used to drive purchase intent in stores and online where people could be directed to the web site that we also created.

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Revolution CookingMMBDesign, POP, Social, Website
The right coach makes all the difference.
The right coach makes all the difference.

CoachUp is a startup where young athletes can get quality, private coaching that works. The trouble was, they had zero awareness. So, we unearthed the insight “these days everyone thinks they’re a coach,” to create a funny, breakthrough video starring the greatest shooter in NBA history, Steph Curry. And we brought it all to life with an airtight social strategy that helped drive a 700%-increase in site traffic.

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CoachUpMMBSocial, TV, OLV
90 years of visionary style
90 years of visionary style

Foster Grant’s 90th Anniversary provided an opportunity to show our Gen Z audience just how influential the brand has been in creating and defining trends throughout its history. Using fashion illustrators and Foster Grant’s own designers to recapture each “era of style,” we created a website, virtual timelines, social posts, and even Buzzfeed quizzes to increase awareness, purchase intent, and sales of the brand’s special “90th Anniversary Collection.”

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Foster GrantMMBSocial, OLV, Digital, Website
Something different this Valentine’s Day.
Something different this Valentine’s Day.

Every Valentine’s Day, millions of people go out and buy a box of chocolate for their significant other. Just like they did the year before that. And every year before that. It’s expected. It’s unimaginative. It’s boring. Tru Chocolate is none of those things. It’s the first 0 sugar chocolate that actually tastes like real chocolate. So on February 14, we created social posts that helped show Tru’s box of chocolate as the fun, adventurous alternative to the same-old routines that everyone falls into on Valentine’s Day.

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Tru ChocolateMMBSocial, Poster
In Boston, hockey is a religion.
In Boston, hockey is a religion.

Boston is a sports town. Actually, Boston is a hockey town. Which means putting out some boring “Ra-Ra, Go Team” message to get Bruins fans pumped for the season would go over about as well as a Canadiens jersey at the Garden. So rather than pandering to some of the most sophisticated fans in all of sports, we embraced their passion, and created one of the most iconic sport marketing campaigns in years.

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Boston BruinsMMBDesign, Social, Experience
The fight for great.
The fight for great.

Like most agencies, every summer we get the usual crop of interns. But this year, through posters and our social media channels, our goal was to go after not just creative minded college students, but fighters. After all, as we all know, the best, most daring ideas, come under the most fire. So, we’re looking for candidates with strong minds, but even stronger backbones, who will be ready and willing to go to battle for great.

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MMBMMBPrint, Social
Keeping it real, business to business.
Keeping it real, business to business.

In the ever-crowding space of web conferencing, join.me was an underdog. We knew we had to break through the corporate speak, tech jargon noise that surrounded them. So, we shifted. Instead of marketing as a typical B2B product, we marketed a lifestyle brand, appealing to actual workers instead of strict workplace productivity.

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Join.MeMMBSocial, Website, Digital, Brand, TV
Time to shed the woolen coat.
Time to shed the woolen coat.

Sam Adams has always been equated with New England, long winters, and beer lovers who can’t get enough of craft beer. Well, it was time to shed our woolen coats, and dive headlong into summer with the Sam Adams. And in doing so, we flooded the Sam Adams social media channels with artwork worth talking about. Beautiful, bold colors to match the bold taste of Sam Adams Summer Ale.

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Samuel AdamsMMBDesign, Social, Experience
Staying fit the Subway way.
Staying fit the Subway way.

We originally helped establish Subway as a healthier choice in fast food. But with the influx of new competitors along with strange health trends, crazes, and fads, we needed to remind our audience that Subway’s menu offers much simpler ways to stay healthy.

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SubwayMMBTV, Social, Website, Digital
Too harrowing, even for a video game.
Too harrowing, even for a video game.

With a social climate that seems perfectly content ignoring brutal human rights injustices, we wanted to show people that living in a warzone isn’t like a videogame. By making it into a video game. And with the help of real-life refugees, we parlayed that impact into millions of impressions and hundreds of discussions about the needs of afflicted Sudanese families.

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UNICEFMMBSocial, Experience, TV, Digital