After a while, car advertising all begins to look and sound the same, which is pretty much the opposite of being relevant. That’s why, whether we’re creating assets for Camry, RAV4 or the new Highlander, we make sure unique human insights fuel our storytelling.
Read MoreIn a sea of hard selling truck commercials, we decided to go with an alternative approach. Using just the sounds trucks make from the engines to tires on gravel to the activities people do in them, we created a much more visceral experience. This feeling is brought to life with the sights and sounds of a weekend filled with off-roading, fishing, campfires and plenty of off-roading, truck engine roar. The end result is far from another overhyped truck commercial, but a commercial that can appeal to all of us.
Read MoreWhen people are interested in buying a Corolla, the last thing they want is another ad served up on their phone. That’s why designed a snapchat experience that feels more like a showroom experience. By doing, so we drove sales by offering deals and rebates right there on the app. The success of this campaign, earned us a place on Snapchat’s own website for “best practices.”
Read MorePeople think millennials just sit around staring at screens all day. But the truth is, the younger generation is more active and adventurous than any generation before them. You could even say they are up for anything. Which makes the RAV4 the perfect vehicle for this generation. It lets them pack up all their friends, and then go out and pack more adventure into their lives.
Read MoreFor dads today, connecting with their kids can be tough. It seems that kids’ heads are always buried in their phones. Or tablets. Or some other kind of screen dads don’t even know about yet. So, to help sell the tough and rugged Tundra, we decided to appeal to the softer side of Dads, who live for weekends, outdoors and actually talking with their kids.
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