Using sound to separate us.

In a sea of hard selling truck commercials, we decided to go with an alternative approach. Using just the sounds trucks make from the engines to tires on gravel to the activities people do in them, we created a much more visceral experience. This feeling is brought to life with the sights and sounds of a weekend filled with off-roading, fishing, campfires and plenty of off-roading, truck engine roar. The end result is far from another overhyped truck commercial, but a commercial that can appeal to all of us.

ToyotaMMBMay 10, 2020TV, Social, Digital

Giving groceries greater purpose.

When we gave Hannaford the tag: “Greater Than Groceries”, we gave Hannaford a platform the entire company quickly embraced. From their commitment to creating zero waste to their support of local farmers, to the growers, to the oceans we fish, Hannaford is all about the greater good, and doing what’s right in the communities where they’re from.

HannafordMMBMay 9, 2020TV, Digital, Social, OLV

Making rewards truly rewarding.

Just what the world needs, another spokesperson, right? But “Becky” as we like to call her, is more than a spokesperson - she’s the guru of grocery rewards. And Hannaford customers love her for it. She’s fun, funny, and hyper focused on helping everyone get the very most out being a Hannaford customer.

HannafordMMBMarch 31, 2020Spokesperson, TV, Digital, OLV

90 years of visionary style

Foster Grant’s 90th Anniversary provided an opportunity to show our Gen Z audience just how influential the brand has been in creating and defining trends throughout its history. Using fashion illustrators and Foster Grant’s own designers to recapture each “era of style,” we created a website, virtual timelines, social posts, and even Buzzfeed quizzes to increase awareness, purchase intent, and sales of the brand’s special “90th Anniversary Collection.”

Foster GrantMMBMarch 31, 2020Social, OLV, Digital, Website

Keeping it real, business to business.

In the ever-crowding space of web conferencing, join.me was an underdog. We knew we had to break through the corporate speak, tech jargon noise that surrounded them. So, we shifted. Instead of marketing as a typical B2B product, we marketed a lifestyle brand, appealing to actual workers instead of strict workplace productivity.

Join.MeMMBFebruary 27, 2020Social, Website, Digital, Brand, TV

Staying fit the Subway way.

We originally helped establish Subway as a healthier choice in fast food. But with the influx of new competitors along with strange health trends, crazes, and fads, we needed to remind our audience that Subway’s menu offers much simpler ways to stay healthy.

SubwayMMBFebruary 21, 2020TV, Social, Website, Digital

Up for anything.

People think millennials just sit around staring at screens all day. But the truth is, the younger generation is more active and adventurous than any generation before them. You could even say they are up for anything. Which makes the RAV4 the perfect vehicle for this generation. It lets them pack up all their friends, and then go out and pack more adventure into their lives.

ToyotaMMBFebruary 19, 2020TV, Billboard, OOH, Digital

Too harrowing, even for a video game.

With a social climate that seems perfectly content ignoring brutal human rights injustices, we wanted to show people that living in a warzone isn’t like a videogame. By making it into a video game. And with the help of real-life refugees, we parlayed that impact into millions of impressions and hundreds of discussions about the needs of afflicted Sudanese families.

UNICEFMMBFebruary 15, 2020Social, Experience, TV, Digital