Weekends begin where the pavement ends.

 
Father and son reading map on the hood of their Toyota Tundra.
 

RELEVANCE

For dads today, connecting with their kids can be tough. It seems that kids’ heads are always buried in their phones. Or tablets. Or some other kind of screen dads don’t even know about yet. So, to help sell the tough and rugged Tundra, we decided to appeal to the softer side of dads, who live for weekends, outdoors and actually talking with their kids.

MADE

TV, Print

 
 
ToyotaMMBTV, Print