Relevance

Bruins fans are like no other. That’s why we gave our fans a brand experience like no other, by creating a hidden art gallery in TD Garden, called “The Players: A Bruins Portrait Series.” The gallery featured 14 Bruins player portraits, all shot in a Collodion camera style. And each piece included a short story and expressive typography inspired by the unique personality of the players.

Made

Brand, Experience, Original Art