Work About Contact

Boston Creative Advertising Agency

Posts in Foster Grant

Not your granny’s reading glasses.

Sofia Vergara. Foster Grant. Two names synonymous with fashion and style recently teamed up to launch a new line of readers and sunglasses. And People Magazine was right there to help us promote it. From overseeing photo shoots with world-famous photographer Walter Chin, to directing video content for social and digital channels, to launching our multidimensional “See Beautifully” campaign, our work uses owned and paid media to reach our culture-savvy, trend-forward 40+ female audience.

Foster GrantMMBMay 19, 2020TV, OLV, Print, Social

90 years of visionary style

Foster Grant’s 90th Anniversary provided an opportunity to show our Gen Z audience just how influential the brand has been in creating and defining trends throughout its history. Using fashion illustrators and Foster Grant’s own designers to recapture each “era of style,” we created a website, virtual timelines, social posts, and even Buzzfeed quizzes to increase awareness, purchase intent, and sales of the brand’s special “90th Anniversary Collection.”