In the ever-crowding space of web conferencing, join.me was an underdog. We knew we had to break through the corporate speak, tech jargon noise that surrounded them. So, we shifted. Instead of marketing as a typical B2B product, we marketed a lifestyle brand, appealing to actual workers instead of strict workplace productivity.
Read MoreHow do you make eating salad a lot more desirable, make it sound as good, or even better, than eating steak. Afterall, what does a guy who has a steakhouse know about salad dressing? Apparently, everything.
Read MoreSam Adams has always been equated with New England, long winters, and beer lovers who can’t get enough of craft beer. Well, it was time to shed our woolen coats, and dive headlong into summer with the Sam Adams. And in doing so, we flooded the Sam Adams social media channels with artwork worth talking about. Beautiful, bold colors to match the bold taste of Sam Adams Summer Ale.
Read MoreWhen most people think “hero,” they think “superpowers.” Except if you live in one specific part of the country. Then you think “sub packed with flavor.” So to celebrate the launch of a new Italian sub from Subway, we decided to introduce the world to the best kind of hero of all: the kind you can eat.
Read MoreWe originally helped establish Subway as a healthier choice in fast food. But with the influx of new competitors along with strange health trends, crazes, and fads, we needed to remind our audience that Subway’s menu offers much simpler ways to stay healthy.
Read MorePeople that work in the restaurant industry are brash. They’re bold. They don’t mess around. Which means if you want to reach them, you need to speak their language. Which is exactly what we did to get them to stock Sweet Baby Ray’s sauces in their restaurants and cafeterias. Brash. Bold. And most importantly, effective. These ads and landing page helped lead to double digit sales growth.
Read MorePeople think millennials just sit around staring at screens all day. But the truth is, the younger generation is more active and adventurous than any generation before them. You could even say they are up for anything. Which makes the RAV4 the perfect vehicle for this generation. It lets them pack up all their friends, and then go out and pack more adventure into their lives.
Read MoreFor dads today, connecting with their kids can be tough. It seems that kids’ heads are always buried in their phones. Or tablets. Or some other kind of screen dads don’t even know about yet. So, to help sell the tough and rugged Tundra, we decided to appeal to the softer side of Dads, who live for weekends, outdoors and actually talking with their kids.
Read MoreWith a social climate that seems perfectly content ignoring brutal human rights injustices, we wanted to show people that living in a warzone isn’t like a videogame. By making it into a video game. And with the help of real-life refugees, we parlayed that impact into millions of impressions and hundreds of discussions about the needs of afflicted Sudanese families.
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